Mark Shone Celebrates 30 Years In the Industry!
October 11, 2018
2019 Retirement Plan Contribution Limits
November 7, 2018

Investor Series – Putting It All Together

Although there may be the main five “P’s” , these are primarily at the fund level. We still need to “Put it all together”, call this the bonus “P”. The due diligence doesn’t stop after the questions of Process, Performance, People, Parent, and Price are answered. Managers may come and go, fund performance may be below expectations, and the parent company may fall on hard times… but the point is that we continuously monitor for circumstances that could ultimately lead to replacing a fund. Our Investment Committee meets on a quarterly basis specifically to identify these circumstances. If we are in the vetting process of a new fund, we discuss how the fund will holistically work with the other funds in our portfolio. This is also a combination of art and science. For example, the art is knowing what role we think it should play in our portfolios and the science is running the statistics (much like in the Performance “P”). We do this to see how the fund could influence performance based on risk and return characteristics. Scenario testing is also helpful here as well since it allows us to see how the portfolio could possibly react in a potential bear market, rising/falling rate environment, market crash like 2008, etc. Knowing how a portfolio could react in certain economic and market climates is critical to its overall success. Obviously, even with all the analysis in the world, the risk of selecting a fund that doesn’t fit still doesn’t disappear. The Island of Misfit Funds can still send a clunker every now and then, which doesn’t tend to be as warm and fuzzy as the Rudolph version from the 60’s. The point is surprises can still happen. With a disciplined vetting approach and a dedicated team however, that risk becomes greatly reduced.


Griffin Sheehy, Financial Analyst

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Mark Shone CFPMark Shone, CFP

Phone: 925.472.0874
Mobile: 925-209-3771
Fax: 925-472-0884

Mark Shone, CFP®, founder of Shone Asset Management LLC, is responsible for all aspects of Financial Planning and Asset Management at Shone Asset Management and works directly with clients of the firm. He has been in the business since 1988 and founded the firm in 2005 as a fee only financial planning and asset management business. Prior to founding Shone Asset Management, he was a Managing Director and Neuberger Berman and Lehman Brothers. Mark has a degree in Finance from California State University, Sacramento, competed his certificate in taxation at UCLA and completed a course of study at the Wharton School.

Mark enjoys helping families and clients map out the financial life they want to create and helping them by making smart decisions over time. He has extensive experience speaking on and guiding clients through topics such as retirement planning, preparing for the cost of education, investment allocation strategies, estate planning topics, insurance and behavioral finance. He is committed to helping clients maximize their full wealth potential.

In his spare time Mark enjoys golfing, is an avid sports fan and is a drummer for the band Stagefrite which plays cover songs from the 80’s to today.


Gail Markham

Director of Client Service

Gail has worked in the Financial Services industry since 1983; as a Bank Manager, and as an Investment Advisor as well as Compliance Manager for major Wall Street firms.  She is a graduate of the University of the Pacific.

Gail is a long time resident of the East Bay.  She lives in Walnut Creek with Will, her husband of 26 years.  She has two children, Jack & Kelly who are college students.

Gail enjoys golf, hiking, traveling, gardening, wine and college basketball.


Griffin Daniel Sheehy

I came on board with Shone Asset Management in 2016 and as Financial Associate, I provide support in the areas of investment planning, financial planning, and portfolio management. I am a graduate of Cal Poly San Luis Obispo’s Orfalea College of Business where I earned a Bachelor of Science of Quantitative Economics concentrated in Financial Management. Post-graduation, I went straight to work for Waddell & Reed, which is a large advisory firm that specializes in financial and investment planning. I started there in an assistant-type role until earning my Series 7 and Series 66 licenses and at that time promptly transitioned into an Advisor Associate role. Having those licenses allowed me to not only engage in full support on the client servicing side, but in the financial and investment planning process as well. This is where I learned just how critical developing, implementing, and constantly reviewing a solid all around plan is to the success of one’s financial goals. While in college, I interned at Northwestern Mutual in Sacramento where I earned my Insurance License and was educated in the value of managing the risk of unforeseen events in life. I also interned at a small commodities market research firm based in Petaluma, California called Streetwise Reports.

I am married and in my free time I enjoy outdoor activities with my beautiful wife like taking beach trips and hiking. I also enjoy playing sports in local leagues for baseball and basketball.